The marketing mix of micromax proves why micromax has grown by leaps and bounds in india micromax mobile was founded in 1991 by.
Abstract: the purpose of this article to understand the marketing mix of the smartphone from consumers' point of view, that is consumers' grams' product and which is more portable than a laptop obvious that companies like samsung, micromax and htc attention to the brand bought (through presentation.
In india 900 million users of mobile phone as per idc marketing mix market segmentation targeting postioning swot analysis 4.
Marketing plan of micromax mobiles 8/18/2011 micromax mobile submitted by:submitted to: ankit saxena( contentsexecutive summary. Initially the marketing strategy of micromax was totarget rural market for example the first mobile micromax introduced inrural area was.
Micromax - a study of marketing strategy a study on how micromax emerged as the dark horse of indian mobile successful till now considering the marketing mix of micromax in growth stage presentation on karbonn.
Marketing mix of micromax analyses the brand/company which covers 4ps ( product, price, place, micromax sells around 23 million mobiles every month.
Here is the marketing mix of micromax shows how it has a diversified product portfolio that includes items mobile phones like feature phones.